What Are Some Slogans That Are Used Over and Over Again in Modern Society
1. "Tippecanoe and Tyler As well"
William Safire once wrote, "Good slogans have rhyme, rhythm or alliteration to make them memorable." This gold standard of campaign slogans has all three. The motto promoting the 1840 Whig ticket of William Henry Harrison and John Tyler stirred memories of Harrison's victory over Tecumseh at the 1811 Battle of Tippecanoe. While the slogan remains well known, the same cannot be said of Harrison, who died 30 days into his presidency—and of Tyler too.
two. "We Polked You lot in '44. We Shall Pierce Yous in '52."
Ouch. Although information technology sounds more than like a violent threat than a campaign slogan, Democrats successfully used this phrase in 1852 to sell their niggling-known candidate, Franklin Pierce, as a latter-day James Polk, another Democratic nighttime-horse nominee who turned out to be a popular president. Pierce, a brigadier general in the Mexican-American War, overcame his lack of name recognition to easily defeat the war'due south more than famous hero, Whig nominee General Winfield Scott.
3. "Don't Swap Horses When Crossing Streams"
Although the country was on the brink of disunion, Abraham Lincoln went with an economic slogan promising land to Western settlers—"Vote yourself a farm"—in his 1860 campaign. (The Homestead Human activity of 1862 fulfilled the pledge.) In 1864, still, in that location was no avoiding the shadow cast by the Civil War, and Honest Abe relied on this folksy saying to urge a war-weary nation to stay the course instead of voting for Democratic challenger George McClellan, the Matrimony general-in-chief Lincoln relieved of command in 1862.
iv. "Tippecanoe and Morton Likewise"
Is there an repeat in here? Yes, the 1840 slogan was dusted off by Benjamin Harrison, William Henry Harrison'due south grandson, for his 1888 campaign for the White House. Harrison'southward running mate, Levi Morton, stood in for Tyler as the second fiddle. Harrison, though he lost the popular vote, defeated incumbent Grover Cleveland. Four years after he lost in a rematch.
5. "Four More Years of the Full Dinner Pail"
Incumbent William McKinley employed a working class emblem to counter the populist message and labor entreatment of his Democratic opponent, William Jennings Bryan. McKinley's slogan, which emphasized the prosperity enjoyed nether his leadership, was emblazoned on campaign buttons and tin lanterns shaped like the workingman'southward metal food buckets.
6. "He Kept Us Out of War"
President Woodrow Wilson ran on a peace platform during his 1916 reelection campaign by touting his assistants's efforts to keep America out of the state of war that was ravaging Europe. Although Wilson warned that a Republican victory would embroil the Usa in the European disharmonize, it would be his paw, simply 34 days after his second inauguration, that signed the proclamation of war against Frg and plunged America into World War I. Even in a political landscape littered with campaign promises, information technology was a quick and awe-inspiring about-face.
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7. "Return to Normalcy"
In the wake of Wilson'due south turbulent 2d term and American participation in World State of war I, Republican Warren Harding campaigned on the promise of simpler, less chaotic times. "America's present need is not heroics just healing; not nostrums but normalcy," he said. (Harding, although known to enjoy many a tipple, employed another slogan, "Cox and Cocktails," to highlight the opposition to Prohibition by his Democratic foe, James Cox.)
eight. "Keep Cool with Coolidge"
Calvin Coolidge assumed the presidency after Harding died of a sudden heart assail in 1923. "Silent Cal" wasn't flashy, only he scored a landslide victory in 1924 on the promise of a at-home manus on the rudder of state. "Safe, sane, steady" was emblazoned on campaign posters, and his pun of a slogan emphasized his reasoned demeanor and deliberate decision-making process.
nine. "Happy Days Are Hither Again"
With the United States in the throes of the Great Low during the 1932 campaign, Democratic challenger Franklin D. Roosevelt promised his version of hope and change to the electorate. Upon his nomination at the party convention, the band initially played "Anchors Aweigh" as a nod to FDR's former stint every bit assistant secretary of the Navy. Roosevelt's advisors, nonetheless, quickly switched to a more than upbeat, popular vocal of the day: "Happy Days Are Here Again." Roosevelt's entrada quickly co-opted the tune as its slogan, and FDR easily defeated incumbent Herbert Hoover on Election Day.
10. "I Like Ike"
More than 50 years before Facebook, millions of Americans "liked" World War Two hero and Republican nominee Dwight Eisenhower during the 1952 presidential campaign. Ike'southward simple, cheerful slogan resonated with the times, and the pithy rhyme had the added reward of plumbing fixtures easily on entrada buttons and bumper stickers (unlike, say, the 1856 slogan of Republican nominee John C. Fremont: "Free Soil, Gratis Labor, Free Oral communication, Costless Men and Fremont"). 4 years after his landslide win over Adlai Stevenson, Eisenhower revived the slogan, admitting slightly revised to "I Still Like Ike," and scored an even bigger victory over his Democratic foe.
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Source: https://www.history.com/news/10-winning-presidential-campaign-slogans
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